Affordable Video Marketing Strategies

Affordable Video Marketing Strategies


When creating videos for your local marketing campaigns, how much attention do you pay to the headline? Chances are, the title of the video is merely an afterthought.

What you may not realize, is that the title can determine whether or not your target audience chooses to actually view the video. This means, if you want to get their attention, you have to create a killer headline. But what does that mean?

You’ll find a lot of generic tips on creating a killer headline. Make it catchy – well duh! Ensure it’s memorable – obviously! While these tips are definitely true, they’re not overly helpful, are they?

More specific advice you may find a little more useful, is to make sure the title:

  • Grabs the emotions
  • Offers a promise to the audience

Firstly, decide what emotion you’re trying to capture. Then decide whether you plan on capturing it spiritually, intellectually or empathetically. Then think about what the video is offering the audience. Why will they want to watch it?

The next task is to figure out how to incorporate keywords into your killer headline. It’s not easy! In fact, creating a killer headline is a skill some of us just don’t possess.

If you struggle to come up with killer headlines for your videos, contact me today. With years of experience in video marketing, I know exactly what’s going to make your videos stand out from the crowd.

In addition, use video thumbnails to boost your marketing success, as they do play a huge role in how many click-troughs you receive?

They may be small, but thumbnails are a powerful tool to enhance your video marketing. They’re typically found on social media sites such as Facebook and YouTube and they’re basically the equivalent of a video’s book cover.

With that in mind, it’s vital you choose a thumbnail image which represents your video. It needs to be attention-grabbing and enticing. Think about the first 10 seconds of your video. What type of image best fits into the message displayed within those opening seconds?

A good tip is to try and use an image which includes people. This is because as humans, we’re naturally drawn to other people. They display emotion, which is extremely important in terms of video marketing.

Another useful tip, is to ensure each thumbnail you create is entirely different from the last. If you don’t viewers could mistakenly think they’ve already watched the video before. This means they’re not going to click on your new video and worse – they could end up unsubscribing if they don’t think you’re posting new videos.

You’d be surprised just how much of a difference thumbnail’s can make to your video marketing strategy. Taking the time to get it right will really boost your marketing success.

If you want more awesome tips or help with your video marketing, then please contact us on or follow our Youtube channel focusing on Personalized Video Marketing Services.